In 2024, I made a decision that it was time to step outside the comfortable world of social media and do more in-person networking. My brand, Big Little Gift Box NZ, needed to exist beyond a screen, and the only way to get my name and my corporate gift boxes out there was to start showing up.
I love people and I love chatting about my gift box business (no surprises there!), so networking seemed like the perfect way to connect with others, build relationships, and hopefully open doors for new opportunities.
I joined a few local networking groups and, after many coffee-fuelled mornings (well english breakfast tea actually) and some delicous eggs bene I’ve learnt a few key lessons that have worked well for me
Networking - What to Exepect
Each networking group will work completely differently but typically networking groups meet on a set schedule each week, fortnight or month. There is usually a time to introduce yourself and your business, often for 60 seconds. Typcially there will be a speaker (a guest or a member of the group) who shares more detail about their business or something educational. There may also be a section at the end to thank members for referrals and share any other information. Groups may meet over coffee, breakfast/lunch or in the evening.
Key Lessons Learnt from Personal Experince in Networking
1. It takes time and consistency
The most successful group I joined meets weekly. At first, that felt like a huge commitment, but what I quickly discovered is that you really do need regular contact in these groups to get to know people properly.
Meeting weekly helps build rhythm, trust, and rapport. Soon enough, you’re no longer just making small talk, you’re genuinely connected. I know it's been said many times but when people know, like, and trust you, that’s when the referrals start flowing.
2. Know why you’re attending
This one was a game-changer. Before joining, I had to figure out my “why.” Was I looking for referrals? Did I want to bounce ideas around with other business owners? Was it about learning new skills or simply getting out of the office for a bit?
Being clear on your purpose helps you decide which group is right for you. I learnt this the hard way by joining groups that talked a lot but delivered very little. Without a clear structure or shared goals, you’ll likely walk away frustrated and feeling like time has been wasted.
3. Try before you buy
Some groups are free, others can be quite expensive. Most, thankfully, let you try a couple of sessions before signing on the dotted line.
This trial period is really important and you’ll quickly see if the group’s style, commitment, and values align with yours. For me, testing the waters stopped me from investing time and money into groups that weren’t the right fit.
4. Find like-minded people
It makes such a difference to surround yourself with people who are on the same page. I found one group where most members treated their businesses as a side gig, and it just didn’t gel for me.
It helps to be with others who share the same drive and are in the same head space as you. It doesn’t mean you’ll click with everyone, but even a handful of like-minded people can make a group worthwhile.
5. Don’t forget to actually network
Sounds obvious but it can be daunting. It’s easy to fall into the trap of sticking with the same few people every week and that first person you clicked with. I’ve made it a point to talk to new faces, arrive early, and get to know people outside the official meeting time.
That’s where the business is done, over the casual conversations before and after the structured part of the meeting.
6. Give more than you take
This one might be my favourite and probably a moto for so many things in life. The more connections, introductions, and referrals you give to others, the more you’ll get back in return.
Networking isn’t just about what you can gain—it’s about contributing to the community. Offering to help, volunteering on a committee, or taking on a leadership role gives you more visibility and credibility, which naturally benefits your business too.
The Impact for Big Little Gift Box NZ
For me, networking has been an essential part of growing Big Little Gift Box. Networking has helped me connect with mortgage brokers, real estate agents, and other businesses who need sustainable, branded gifts for their clients. Sharing my story face-to-face has been far more powerful than any social post, and the relationships I’ve built have directly led to collaborations and loyal customers.
How to get started with networking
I'd recommned you give it a try and there are some great groups you can test the waters with. Established networking groups like BNI, NZ Business Women (previously Venus) and The Networking Group (TNG) are likely to have a group in your area and welcome visitors through their websites registration forms. Look on your local Facebook Group and you may find the bsuinesses in your area all meet at a local cafe regularly. Most importantly, get amoingst it and have fun!